Primed built a real veterinary proposition: RCVS aware HR advice, vet specific safety systems, radiation protection services. As of 17 July 2026, primed.co.uk serves a domain for sale page, and the group behind it trades as Omny Group, whose site shows no veterinary service page. If your practice relied on Primed, here is what to check now.
Providers get bought, merged and renamed. Your rota still has to work on Monday.
Primed described itself as part of the Outset Group, with veterinary specific HR and safety packages and published per employee pricing. That offer now survives only in web archives: the domain is for sale, and Omny Group's statutory pages list the group's legal entities with no mention of a Primed entity.
Vet HR is founder run, works only with UK veterinary practices, and answers twelve hours a day, every day of the year. If you are re-shopping after Primed, we will look at what you had, tell you plainly what we do and do not cover, and quote in writing.
Facts checked 17 July 2026 against primed.co.uk, web archives and omnygroup.co.uk.
Primed operated within the Outset Group, which now presents itself as Omny Group. No entity named Primed appears on Omny's statutory information page. Write and ask which legal entity your agreement now sits with, and whether its terms changed in the reorganisation.
The archived Primed veterinary page promised RCVS aware HR advice, a tailored veterinary safety management system and radiation protection services. Omny Group's site today shows no veterinary service page. Ask specifically which of those services survive, and who now delivers them.
The last published veterinary pricing, from £11 per employee per month for HR on the archived 2023 page, belongs to a website that no longer exists. Whatever your practice pays today, ask for the current price and the current terms in writing, as if you were a new customer.
Every system carries your practice's name and branding, not ours. These are the ones that matter most here.
From public evidence, checked 17 July 2026: primed.co.uk now serves a domain for sale page, the Outset Group behind Primed trades as Omny Group, and Omny's public pages do not name Primed. For anything about your specific contract, ask Omny Group directly, in writing.
Yes, and the sensible first step is a free HR health check: we review what documents and cover your practice actually has, what has quietly lapsed, and what needs rebuilding first. You get a plain English verdict and a written quote, with no obligation.
No. Radiation protection advice is a specialist regulated field and we will not pretend to cover it. We provide HR consultancy and staff systems, and we will say plainly when your practice needs a different specialist alongside us.
A free health check first. Then either a fixed price project, typically contracts and a policy suite rebuilt as your own, or a monthly subscription with advice on call and systems maintained. Everything quoted in writing before any work begins.
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